Maximizing Lead Value with Analytical Optimization
Ongoing Lead Optimization is vital to maximize the ROI on lead spend by increasing conversion rates through all available lead channels and enhancing call efficiency.
How it works
All of Noble Progressive Lead Generation programs are reviewed and evaluated daily by the NPI analytics team to provide deep driven insights on performance monitoring and optimizations on our client’s lead campaigns. This provides the foundations from which campaign management decisions can be made and evaluated.
In our years of experience, Noble Progressive (NPI) has provided data-driven lead optimization in both the launch of new programs, as well as to provide strategic information to maintain and cultivate ongoing successful campaigns for our clients.
We score lead performance across sub-sources and demographic segments to identify the lead selection that will maximize the lead ROI.
Our Base Methodology
We identify various lead segments and score them on performance against our client’s goals.
NPI manages lead delivery to maximize client conversions and reduce costs across all different breakdowns available.
Lead volume by source for the highest scoring lead segments is maximized (where available).
Segments with projected performance that score at or above our clients’ goal will continue to be monitored closely, and will be re-evaluated according to our optimization protocols on a regular basis.
Poor scoring segments, those performing below goal, are flagged and reviewed for additional optimization strategies, or are prioritized for removal and replacement by stronger performing lead segments in a timely manner.
Baseline performance reads emanating from initial test results not only set a benchmark but typically can be properly scored and are eligible for the start of optimization efforts.
By continuously refining lead segments based on real-time performance data, we ensure that our clients consistently receive the highest quality leads that drive the growth of their business, while also reducing the risk for negative surprises.
Use Case
A client bringing in 8,000 leads/day for an outbound dialing campaign shared both frontend and backend results on leads with NPI looking for guidance to lower their overall cost of acquisition.
NPI analyzed the data, measured performance and implemented an optimization action plan that brought the program within the client’s program allowable and reduced the client’s Full Cost per Acquisition by over 25%.
Use Case
By constantly monitoring and adjusting volumes for sub-sources or sub-IDs, NPI delivered a 40% relative increase on the conversion rate for an ongoing lead source.
Low ranked sub-sources were reduced or removed altogether and replaced with additional volume from stronger sub-sources, improving performance while not disrupting lead volume through the feed.
Use Case
A Medicare Advantage campaign analyzed for performance by NPI was discovered to have opportunity for optimization by State. Higher performing state segments were increased, and lower performers were removed altogether from the state footprint.
After implementation of narrower state targeting, performance on the campaign increased 20% over a 2 month period.